Simone Perele is a personified label that is convinced that women choose their lingerie in the same way as a perfume.  Simone Perele’s creations illustrate our idea of elegance.  Meticulous attention is paid to the tiniest details, to achieve perfection and respect women.   Embroidery, lace and ribbons are selected with infinite care to enhance feminine curves.

The company's design team, based in Yorkshire, England, is recognized as one of the most progressive in the lingerie business, with outstanding technical ability and creative flair.

The Panache brands and contract ranges have become synonymous with quality, excellence in fit, contemporary design and value for money. Consequently the family business now headed by John Power, Chairman, is fast developing into a major International brand.